|Location||University of Wollongong, Faculty of Business|
|Eligibility||Australian and New Zealand residents|
Using social marketing to improve employer attitudes toward hiring people with a disability
The Faculty of Business and the Australian Health Services Research Institute (AHSRI) at the University of Wollongong are seeking to award two PhD scholarships to high calibre candidates for a project titled “Greater inclusion of people with disability in Australian workplaces”. The scholarships are part of a $455K project funded by the Australian Research Council Linkage Projects scheme and the NSW Department of Family and Community Services.
The Faculty of Business at UOW is an internationally recognised faculty that provides flexible and innovative educational and research opportunities with strong ties to the business, government and non-profit sectors. We develop leaders with high level management, analytical and critical thinking skills that enable them to succeed in their chosen fields. Candidates will be based in the School of Management, Operations and Marketing with supervisors from the Faculty of Business and the Australian Health Services Research Institute.
This PhD study will identify differences in employer attitudes toward hiring people with a disability. It will involve interviewing and conducting a quantitative survey with employers. Segmentation analysis will be performed on the quantitative data to identify groups of employers that have common attitudes toward hiring people with a disability. Advertising messages will be developed (with undergraduate UOW students) and tested through an online survey with employers to assess the advertisements’ effectiveness in improving employer attitudes toward hiring people with a disability.
- Experience/qualifications in marketing/social marketing/social inclusion
- Experience conducting in-depth interviews with research participants
- Experience analysing qualitative data
- Experience designing quantitative surveys for research
- Experience conducting statistical analysis of survey data, including segmentation analysis
More Information: https://www.uow.edu.au/research/grs/prospective/ssLINK/UOW252644
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