|Location||RMIT University, School of Economics Finance and Marketing|
|Eligibility||Open to international applicants|
PhD Scholarship in Authenticity and Trust in the Valuation of Australian Indigenous Art
Quality of fine art works is important to the valuation of art as reflected in market prices; however, this attribute cannot be precisely measured.
This project will explore how authenticity and trust impact the market valuation of Australian Indigenous art.
This project will explore the impact that trust and authenticity have in terms of the valuation of Australian art works by Indigenous artists. The Indigenous art market represents a particularly relevant application for this type of study given copyright violations of Indigenous art and designs and also recent high profile cases concerning the attribution of art works by noted artists including Rover Thomas and Emily Kngwarreye that served to erode trust and which resulted in the development of an Indigenous Australian Art Commercial Code of Conduct.
As a further consideration that informs this project is the appreciation that different systems of value underpin the creation of Indigenous art which may stand at odds with the established art market convention and social norms that influence value. For instance in art markets the reputation of an artist and the perceived authenticity of an art work’s attribution are vital signals in establishing a work’s credibility and its market value, yet in many traditional Indigenous communities a communal system of values informs behaviour including artistic practice and creation which can result in complexity identifying the artist (or artists) associated with a particular work. In order to explore the role that authenticity and level of trust buyers of art perceive in the art market and consider how this impacts the market value for art, the research is designed in three phases. Phase one involves art sales modelling using hedonic and repeat sales techniques. Phase two involves consumer culture theory and anthropological techniques. Phase three involves an economic experiment to investigate what factors influence trust in the Indigenous art context and how trust affects consumers’ valuation of art works.
Please read the scholarship information on application process, project, and eligibility criteria provided on this page before applying:
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